Although it went through many changes, it was ready for release five years after the introduction of the prototype. This model, more based in luxury than previous models, was inspired by the engine in an automobile. In 2004, TAG Heuer introduced the Monaco V4 prototype to the world as the first watch with linear mass and ball bearings in place of the traditional wheels and pinions, as well as the first watch with belt drives. As a result, in 1998, the brand created 5,000 reissued “McQueen Monacos.” One of the original Monaco watches worn during the film by McQueen was sold at an auction for $650,000 in 2012. This model became one of the most popular within vintage markets.

As a result, the watch has since been associated with the star and was nicknamed the “McQueen Monaco.” The TAG Heuer brand continued to use his name and image (from still films) in advertising even after his death. In 1971, Steve McQueen wore the watch in the 1971 film Le Mans to enhance his accuracy as a race car driver. The horizontal indices are diamond-polished, and the timepiece is water resistant to 100 meters. The watch is 39mm in size and features a date window at 6 o’clock. In addition to its striking design, the technology within the watch was equally impressive: this was the first square watch to be water resistant, and it featured the Chronomatic Calibre 11 (the first for sale automatic chronograph movement). The Tag Heuer: Monaco was named for the Monaco Grand Prix, which is one of the most prestigious and well-known automobile races in the world. Its aesthetics are highly unique, with a metallic blue or grey dial, a minute hand that was bright red, and a distinctive crown that did not need winding. The Monaco is revolutionary in that it was the very first water-resistant, square automatic chronograph in Swiss watchmaking. The Tag Heuer: Monaco was launched in 1969, both in Geneva and New York on March 3rd.

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